Writing of the content for sharing and
publishing it on media is known as content marketing
services. In order to acquire the new customer and maintain the already
existing customer called as loyal customer. The prime concern is to make more
effective contents for customers and retention of clearly defined audience. content marketing
services is concerned for creating and distributing valuable, most
recent and consistent contents to attract and retain a clearly defined audience
and ultimately to extract profitable customer actions.
The kind of businesses share is closely related to
what they are selling but the content’s main focus is on the needs of the
prospect. The informations is consistently delivered and can be presented in a
variety of formats, including news , video, white papers e-books infographics,
email newsletters, case studies, podcasts, how to guides, question and answer
article, photos , blogs etc. By 2014, Forbes magazine’s website had written about the seven
most popular ways use content marketing. By 2013, use of content marketing had
jumped across corporations from columnist points out, use of it had observed
increment in corporations from 60% a year or so before to 93% as part of their
marketing strategy. Media publishing companies has been emerged from
traditional businesses because of rise of content marketing services. In content
marketing services a brand must give something valuable in return from something
valuable in return this thought was of James O’ Brian written by Mashable. By 2013, the mint.com reached 10
million users, many of whom trusted to handle their sensitive banking
informations because of the blog’s smart, helpful content.