Content marketing is a kind of
marketing which involves creation, publication and distribution of content for
a targeted audience particularly online. The use of content marketing is in
businesses in order to expand their user base, diversify their user base,
establish or increase online sales, increase brand awareness or credibility
also an online community of users. Basically
the content marketing
services in India relies on intercepting an existing customer need. The
basic idea behind content marketing is that a brand must give something
valuable to get something valuable in return. Once a business has identified
the customers need information can be presented in a variety of formats like
news, video, white papers, e-books, info graphics, email newsletters, case
studies, podcasts, how to guide, question and answer article, photos, blogs
etc.
The basic and one
can say preliminary steps of the content marketing
services in India are define a target audience and their needs,
determines the types of content and also the content management system. The
phrase “content marketing was used as early as in 1996 when John F. Oppedahl
led a roundtable for journalists at the American society for Newspaper Editors.
In 1998, Jerrell Jimerson held the title of “director of online and content
marketing at Netscape. In 1999, Jeff Cannon wrote “In content marketing”,
content is created to provide consumers with the information they seek.
The 7 most popular
ways companies use for content marketing, as far as the content marketing
services in India is mentioned by Forbes Magazine in 2014. More than 70% of
organizations are creating more content, only 21% of marketers think they are
successful at tracking ROI. The content marketing services in India is famous
services to their audiences.
The basic idea
behind the content marketing
services in India is to attract the maximum number of traffic to their
sites. More the traffic would be towards sites more would be customers. More customers
bring more profit to the companies. The various prospects of these services are
highly beneficial for their client’s interests of the companies. These services
are the rich sources of revenues and are growing very fastly. These services
are meant to furnish the latest, concurrent or traditional contents to the
audiences. The audiences look for the newest trends in content writing. The
valuable contents which are according to the latest trends are generally in
high demand. The content marketing is
not new in India there are lots of content writers are available in India. The
best and professional content writers are available in large number.
