Content Marketing - Softindigo.com

Content marketing is a kind of marketing which involves creation, publication and distribution of content for a targeted audience particularly online. The use of content marketing is in businesses in order to expand their user base, diversify their user base, establish or increase online sales, increase brand awareness or credibility also an online community of users. Basically the content marketing services in India relies on intercepting an existing customer need. The basic idea behind content marketing is that a brand must give something valuable to get something valuable in return. Once a business has identified the customers need information can be presented in a variety of formats like news, video, white papers, e-books, info graphics, email newsletters, case studies, podcasts, how to guide, question and answer article, photos, blogs etc.

The basic and one can say preliminary steps of  the content marketing services in India are define a target audience and their needs, determines the types of content and also the content management system. The phrase “content marketing was used as early as in 1996 when John F. Oppedahl led a roundtable for journalists at the American society for Newspaper Editors. In 1998, Jerrell Jimerson held the title of “director of online and content marketing at Netscape. In 1999, Jeff Cannon wrote “In content marketing”, content is created to provide consumers with the information they seek.

The 7 most popular ways companies use for content marketing, as far as the content marketing services in India is mentioned by Forbes Magazine in 2014. More than 70% of organizations are creating more content, only 21% of marketers think they are successful at tracking ROI. The content marketing services in India is famous services to their audiences.

The basic idea behind the content marketing services in India is to attract the maximum number of traffic to their sites. More the traffic would be towards sites more would be customers. More customers bring more profit to the companies. The various prospects of these services are highly beneficial for their client’s interests of the companies. These services are the rich sources of revenues and are growing very fastly. These services are meant to furnish the latest, concurrent or traditional contents to the audiences. The audiences look for the newest trends in content writing. The valuable contents which are according to the latest trends are generally in high demand.  The content marketing is not new in India there are lots of content writers are available in India. The best and professional content writers are available in large number.